Miele

Role: Senior Copywriter

Responsibilities:

  • Concept Development

  • Copywriting

Creating a website that was as intuitive as the range of products.

Key to the success of the project was translating technical jargon into simple language, and deciding what could be communicated through animations, videos, or other visuals.

I collaborated with designers on the flow of the site, wrote all the web copy, created interactive concepts, and scripted the celebrity chef videos.

Screengrab of the Dialog Oven page with the headline 'A Culinary World First'.
Screengrab of the landing page with the headline 'Generation 7000'.
Screengrab of the video where celebrity chef Kyle Connaughton is creating a recipe using the induction hub.
Screengrab of the Steam Oven page with the headling 'Pre-Programmed Deliciousness'.
Screengrab of the Induction Hub page with the headline ' More Freedom Than Ever Before'.
Screengrab of the Combi Steam Oven page with the headline 'When Creativity Flows, It Shows'.