Hi, I’m Zoë

I’m currently working as a senior content designer at the Department for Education. Before pivoting into content design, I worked as head of writing, creative director, and senior copywriter.

I’ve won numerous awards during my career, including Cannes gold lions, D&AD yellow pencils, and ONE show pencils. I’ve recently been part of the ‘Bold Type’ cohort, focused on inclusive and accessible communication.

5 questions I ask

  1. What are the user needs?

  2. Is it accessible and trauma-informed?

  3. Are all user groups represented in the research?

  4. How can it be more engaging?

  5. How is everyone on my team doing?

4 truths about me

  1. I am a dog parent to a cute whippet called Noodle

  2. I am non-binary and neurodivergent

  3. I enjoy finding simplicity within complexity

  4. I listen

3 values I hold

  1. Ambition

  2. Curiosity

  3. Compassion

2 lessons I’ve learned

  1. It is okay to be me, and not the same as everyone else

  2. Making time to consider the bigger picture is always a good idea

1 hope for the future

If you’ve made it to this section of my website, I hope you will get in touch. Let’s collaborate. And create something beautiful. You know what to do. Email me at hough.zoe@gmail.com.