Ladbrokes
Role: Senior Copywriter
Responsibilities:
Creative Strategy
Copywriting
This campaign made Ladbrokes the most recognised betting brand of the year and doubled their advertising ROI.
This campaign was based on a simple truth: footie fans simply want to talk about football, but ad breaks are full of people talking about other stuff — sofas, shampoos and energy drinks.
It was mandatory to use Tiziano (the famous crazed Italian commentator) and Chris Kamara (footballing legend!). In addition to the TV ads I also wrote various tactical press ads, radio ads, and microsites.