Ladbrokes

Role: Senior Copywriter

Responsibilities:

  • Creative Strategy

  • Copywriting

This campaign made Ladbrokes the most recognised betting brand of the year and doubled their advertising ROI.

This campaign was based on a simple truth: footie fans simply want to talk about football, but ad breaks are full of people talking about other stuff — sofas, shampoos and energy drinks.

It was mandatory to use Tiziano (the famous crazed Italian commentator) and Chris Kamara (footballing legend!). In addition to the TV ads I also wrote various tactical press ads, radio ads, and microsites.

Ladbrokes ‘Hydraplus' 30 second TV ad

Ladbrokes ‘Manwave' 30 second TV ad

 
Tactical Ladbrokes press ad with the headline: 'You can keep your Dancing on Ice! FOOTBALL IS ON!!'

Ladbrokes tactical press ad which ran while the TV show ‘Dancing on Ice’ was on TV