Hi there. I’m an award-winning creative, innovative copywriter, and trauma-informed content designer.
My previous experience includes being head of writing for a mental health app, working as senior copywriter and creative director on various advertising campaigns, implementing SEO best practices at a non-profit, founding a print magazine, and writing weird and wonderful short films for art exhibitions.
This somewhat squiggly career has ignited a passion for content design. I’m all about being driven by user insights, prototyping with accessibility in mind, testing and iterating, and collaborating within cross-functional teams to create beautiful, useful, and meaningful user experiences.
Featuring in ‘London’s Top 50 Change-Makers and Pioneers’ was nice, as was winning awards at D&AD and Cannes. But what I’m most proud of is co-creating teams that are full of care — for our users, for one another, and for the work that we create together. Here’s a little selection of my projects:
01
Bloom
Content Design, Content Strategy, Scriptwriting, UX, User Research, Tone of Voice, Emails, Notifications
02
Siemens
Concept, Copywriting, Tone of voice
03
Ladbrokes
Concept, Copywriting
04
NCS
Content Design, Prototyping, SEO, Copywriting, Creative, Project Management
05
Anxiety Empire
Concept, Copywriting, Creative Direction, Editing, Project Management
06
Miele
Scriptwriting, Copywriting
07
Yakult
Concept, Copywriting
08
Montblanc
Concept, Creative Direction, Copywriting, Social Media, Tone of Voice
09
Lab.our Ward
Copywriting
10
Speculative Design
Scriptwriting, Concept, Producing, Directing, Project Management